Geoff Wilson: What is sports strategy?
Geoff Wilson talks about and discusses sports strategy. What it is, what goes on behind the scenes to engage fans and what is done to make their experience better. He also expands on how digital growth is changing fan experience and the need of the hour is to develop new strategies to engage fans. Geoff expands upon his own sports consultancy firm and how he has had the opportunity to devise sports strategies for a range of sports including football, basketball and MMA. He also shares his experience on the social impacts of sports and how it can help the youth on the streets to stay away from crime.