Anti Ordinary: Rob Joseph on the beanie that becomes a helmet!

When it comes to snow sports, there are many innovations that we have seen over the past few years. With the advance of technology, many will argue that the difference Anti Ordinary will be bringing to skiing and snowboarding is second to none! Rob Joseph is the co-founder of a company that does exactly as the title says. Helmets can be frustrating to wear when you’re trying to get your best out on the snow, and with this new invention, a slick Kickstarter campaign, and solid leaders, Anti Ordinary’s beanie is changing all of that.